Factory'ard
There is a two-hectare fenced-off area in the centre of downtown Veszprém, where even the grass doesn't grow. We have avoided it for so long that we no longer bother to grumble and be perplexed about it. And now we have a year to offer Veszprém citizens a memory of a time, when despite all the long-term and conceptual thinking, the city could afford to turn its world upside down.
So, with the help of some of the country's leading pop-up architects, we've pulled out the magic pencil and drew up plans for an event venue with a capacity of 5,000, two stages and dozens of catering units. At first glance, it would only serve for joyful times, accommodating every sort of event for half a year, but this place could be - and with a bit of luck, will be - much more than that. The Gyárkert, for us, is a place of belonging and shared memories; therefore, the concert of ten to twelve international headliners, national and city favourites, is only half of the project. The other half is about demonstrating Europe's diversity and the opportunity to connect internationally. Our dream is to see the hospitality venues mentioned above being run by young people from European cities as outposts of culture for their nations.
We look forward to the moment when, after an evening well spent, the proprietors of the twelve food and beverage stands will ring the bell and shout in twelve different languages: "It’s closing time; see you tomorrow."
Implemented by: Veszprém 2030 Kft., VEB2023 Zrt.
Date: May-October2023
Location: Veszprém
