Shine!
The Celebration of Creativity
A New European Cultural and Creative Region
The Veszprém-Balaton 2023 European Capital of Culture programme is a celebration for this town and region, helping the area advance to the status of a major European cultural scene and tourist destination. In organising a string of showcase events, our aim is to boost the number of culture consumers in addition to improving creative industries in service of culture through education and infrastructural developments.
It is not as an aim that we look upon the Europe Capital of Culture title: for us it is a tool which helps fill renewed urban spaces with vibrant life, forges tighter bonds between Bakony Hills or Lake Balaton settlements and the county seat, gradually moving the region out of the summer-only tourist destination category.